Quick trip to Scunthorpe for a nice PR story, to snap Betfred Lottery winner Elisio Ximenes, who won £58,000, after choosing the winning numbers.
Days after winning Elisio quit his job at the Two Sisters Food plant in Scunthorpe and booked a luxury holiday with his wife and family in Bali. Who he hasn’t seen for five years.
He is planning to set up a restaurant business in his home country 8,500 miles away in East Timor.
This story did really well in the press, getting picked up by all the national tabloids.
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