Quick trip to Scunthorpe for a nice PR story, to snap Betfred Lottery winner Elisio Ximenes, who won £58,000, after choosing the winning numbers.
Days after winning Elisio quit his job at the Two Sisters Food plant in Scunthorpe and booked a luxury holiday with his wife and family in Bali. Who he hasn’t seen for five years.
He is planning to set up a restaurant business in his home country 8,500 miles away in East Timor.
This story did really well in the press, getting picked up by all the national tabloids.
View more of our Press/PR work here
View more of our images here