A visit to Birmingham last week to photograph the new Dolby Cinema at Odeon Luxe based in Birmingham’s Broadway Plaza opening.
Dolby Cinema at Odeon Luxe Birmingham UK Cinema photography by Manchester Photographer

The new cinema is one of only four in the UK – following Leicester Square in London, Leeds’ Thorpe Park and Manchester’s Trafford Centre.

Dolby officials say the features, available at the largest screen at the Broadway Plaza Odeon complex, provide “superior sound, picture and environment”.

Dolby Cinema at Odeon Luxe Birmingham UK Cinema photography by Manchester Photographer

Head of Dolby Cinema Exhibitor Relations for Europe, Youry Bredewold, added: “We’ve seen tremendous growth in 2019 with Dolby Cinema openings in Leeds, Manchester and now Birmingham – adding to the flagship ODEON Luxe Leicester Square which re-opened end of last year.

“Our vision for providing film fans a truly unrivalled cinematic experience gives us immense pride as more and more people are able to experience the magic of Dolby Cinema.

“We can’t wait for Birmingham film fans to be able to enjoy upcoming blockbusters like The Aeronauts and Star Wars: The Rise of Skywalker in the stunning Dolby Cinema.”

 

Dolby Technology

The screen features Dolby Vision technology which improves the brightness, contrast and colours beyond existing cinema experiences.

It has a million-to-one contrast ratio, and is twice the brightness of standard screens.

The technology is powered by dual-laser projection technology.

The screen also features Dolby Atmos sound with speakers around the entire auditorium, which Dolby says creates greater depth, detail, and clarity.

 Up to 128 individual sounds can be precisely placed and moved throughout the cinema unlike traditional surround soundtracks which confine all sounds to a small set of channels.

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